Case
Increasing Revenue by Fivefold with White Label App
Publishing company needed a white label app for the Brazilian edition for its business magazines.White label project means that the app must have the same features for any other magazine they own or they will own in future of the company.It was quite challenging and tricking in terms of information architecture and design system because the magazines had different personas, a variety of contents and design components needed to be the same in both magazines.
Design Process
Outcomes & How I did it
I collected data of user needs through:
👉🏽 User messages on social medias
👉🏽 E-mail inbox
👉🏽 Blog reviews
👉🏽 User interview
👉🏽 User usability test
👉🏽 E-mail inbox
👉🏽 Blog reviews
👉🏽 User interview
👉🏽 User usability test
User Interview
👉🏽 70% Missed having autonomy to change address, payment method, consult their historic of magazines.
👉🏽 20% Had problem with digital reading experience in general.
👉🏽 20% Had problem with digital reading experience in general.
Outcomes
By crossing data from the outcomes, I found out that the main needs consisted of:
👉🏽 Give autonomy for subscribers to consult, renew, edit data and change the subscription without depending on the support team.
👉🏽 Design the best reading experience in a virtual environment with the resources available.
👉🏽 Revenue Increaded by fivefold after 3 months released.
👉🏽 Give autonomy for subscribers to consult, renew, edit data and change the subscription without depending on the support team.
👉🏽 Design the best reading experience in a virtual environment with the resources available.
👉🏽 Revenue Increaded by fivefold after 3 months released.
